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Rihanna Launches New Beauty Line At Sephora

Image via Sephora

One of the most anticipated moments has finally been set in stone: Rihanna will be launching her very own beauty line, providing a range of products that will accommodate all types of skin and taste.

Rihanna will be launching her very own beauty line, providing a range of products that will accommodate all types of skin and taste.

Announced last April in a $10 million dollar deal, FENTY BEAUTY will make its mark on Sephora shelves on September 8. The brand was curated with Kendo, a subdivison that owns Sephora, and will feature products such as a holographic lip color featured in the Fenty x Puma runway show in 2017.

The brand will exclusively be sold at Sephora and Harvey Nicholas at designated areas across the globe.

For now, potential consumers can join the waiting list for releases and upcoming information on products at the brand’s website. On her Twitter, Rihanna describes the beauty line as a “new generation of beauty.”

In an interview with Pop Sugar, David Suliteanu, the executive officer of Kendo, says the line will “appeal to a huge and diverse global audience.”

With the success of her previous collaborative projects with MAC Cosmetics and various fragrances, this line is grounded for prosperity. We can only eagerly grind our teeth together in hopeful anticipation.

 

Sources: Harpers Bazaar, Pop Sugar

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Written by Brittany Adames

Brittany Adames is a seventeen-year-old Dominican-American writer from Pennsylvania. She spends time writing poetry and leaving short stories half-finished.

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